Modern-day social media has grown to a point where the platforms now host more advertisers and businesses than ever. There are so many to count, and more join every day, making a total tally practically impossible. But your social media presence is more than just a quick sign-up and occasional sign-in. It requires an active presence with plenty of posts to keep your audience engaged and coming back for more. Videos are the most accessible and commonly used media, with most online advertisers using them.
Social media videos by professionals and amateurs alike are an easy platform to increase social engagement with an audience. You can more easily connect with the people watching, which builds brand support and trust. The conversations that a video can inspire may further improve brand recognition and grow your online following. But making the right video is harder than it sounds. Luckily, these ten tips can help you create the right video for your social media accounts.
Before Anything, Strategize
The first step to making any video is to plan exactly its purpose and what you expect to gain from it. It is important to understand what a video’s effects may be, and this step is more complex than it sounds. Are you looking to inspire conversations? Aiming to get more customer conversions? Or are you just after increasing your account follower rate?
Be specific, be clear, and build your plan while taking the purpose of the video into account. You will also need to consider several factors like budget, audience, scheduling, and more to get the video shot and polished before being ready for posting.
Open With a Bang
With people scrolling through their feeds at blinding speeds, you have seconds to make an impression, at best. You need to hook them in and get them watching your video immediately. Slow starts lose an audience quickly, so you will want to get to your point as quickly as possible.
Or at least start with an interesting line. Inspirational quotes, a solid visual, anything to get people invested long enough to see the rest. Get people curious about what you are trying to tell them, and let the rest play out on its own.
Don’t Overstay Your Welcome
You don’t want to keep someone watching your video waiting too long for it to get to the point. Very few people are willing to invest their time in something that may waste their time. Focus on what you want to say while keeping the video small and bite-sized for easy consumption.
Grab your audience’s attention, provide the information they came for, and wrap things up. Excessive videos will only lose interest and prevent viewers from becoming engaged. If a topic is too complex to keep short, consider breaking a longer video into pieces. Try making a series out of it.
Plan Around Sound-Off Viewings
When scrolling through a feed, many viewers may have their sound off. It is a common practice, which means that visuals can be more important to focus on for your videos. You will need to get creative with your message and make sure that viewers get the gist of your message with or without sound.
Closed captioning is a classic solution for this, although it is not as simple as adding overlay text. You can also place the main message in the video description. It is a quick way to get the point of a video across, but it may cause the viewers to lose interest.
Include Subtitles Anyway
Even if you expect viewers to watch a video with the sound on, it is good form to keep the option for subtitles available. Anyone could see your videos, so there are bound to be those who need subtitles among that sheer amount of potential viewers. The hearing challenged or non-English speakers in particular benefit from subtitles.
Use the Right Equipment for the Job
The right equipment can make all the difference in creating a memorable video. Low-quality or poorly made productions are hardly worth viewers’ time when they have other things to grab their attention. Proper sound, high-quality cameras, some professional help, and plenty of editing will help make sure you have a video worth posting.
Bring in Some Professionals
Professional help can make a big difference when it comes to making a social media videos. You can skip the research and allow them to use their experience to find the right tools for the job and film the video you need.
Edit With Constrictions In Mind
Not every social media platform is the same. They all have their differences you should account for when making a video. Size, shape, and orientation all come into effect when posting, so make sure the platform you use is compatible. Optimize the platform and make sure the video has all the permissions you need. This applies to music choice in particular since you need to secure approval from the owners before using any copyrighted songs.
At the end of a video, you will need a strong call to action to keep the video’s point in viewers’ minds. Leave them with something to think about and something to do with the answers you have given them. Give a brief summary of what they should have learned and avoid sounding like a sales pitch. They have a purpose, and you are just guiding them to the subsequent actions they can take with a proper CTA.
Check Up On Your Videos Over Time
Once posted, you can keep up with your videos and see how they are doing over time. This is a great chance to learn what works and what does not. Poor-performing videos can be removed while higher-performing ones can be emulated, but you learn something new in either case. See what works, repeat it, and cut out what does not. A process strongly tied into the process of SEO.